The Car Brand That's Betting Big on Golf's Future

SummaryGenesis becomes the first-ever global Official Vehicle of the PGA TOUR and PGA TOUR Champions through 2030The luxury car brand expands its footprint in golf with broadcast, event, player and fan experience partnershipsNew initiatives include The World Feed and immersive on-site activationsGenesis isn't just a car brand with a tournament on the schedule anymore, it's becoming one of the most visible players in the global golf ecosystem.After years supporting events like the Genesis Invitat...